NVivo is software that supports qualitative and mixed methods research. The challenge with this sort of research is that once you’ve collected your information, what do you do with it? How do you quickly find the valuable answers that respondents are giving you from the collection of data you have across numerous sources? You might be working with qualitative data to evaluate social policy, review patient feedback, research youth culture, or undertake postgraduate research.
Qualitative or unstructured data can hold the key to richer insights and true research discovery that can revolutionize your recommendations and set you ahead of the field. When it comes to investigating an issue, answering a question or simply making sense of something, we often look to information to help us get there, and it’s rare that numeric or linear data will give you the full picture on its own.
